Due to Covid-19, InnovationsTour 2020 was postponed to the SPS fair, which was scheduled for 24-26 November 2020, and later SPS changed into a virtual experience. Unfortunately, because of new and yet unknown consequences and restrictions of Covid-19, we feel obliged to act in our customers’ best interest and cancel InnovationsTour 2020 entirely.

We are however, already eagerly working on finding alternative ways and possible venues for hosting InnovationsTour 2021, next year. Customer relations are very important to us and keeping those relations through continuous contact is one of our most important goals. InnovationsTour is designed with the customer in mind, as it strengthens existing as well as new collaborations that in turn provide added value for everyone involved. We therefore encourage you to remain present for more information to come.

In the meantime, you might want to take a look at what the InnovationsTour has to offer by scrolling down the page below.

Stay tuned and stay healthy!


Fly with us (literally) to an intensive and inspiring two days in Nürnberg and Salzburg for a closer look at what the future has in store. Apart from boosting business and brains, B&R’s Innovations Tour 2020 offers a unique trip to SPS in Nürnberg, Germany, as well as a full day visit and educating workshops at our Headquarters in Eggelsberg, Austria. Innovations Tour 2020 focuses on your network and business development – something we look very much forward to be a part of.

Welcome to Innovations Tour!


Innovations Tour is a new concept designed for B&R’s customers, inspired by B&R’s worldwide annual Innovations Day. This spring, Innovations Tour will take place at the Hannover Messe where B&R will be present. Among others things, you will see some of B&R’s most recent innovations, followed by a second day with hands-on workshops at the B&R Headquarters in Eggelsberg. On behalf of all participants, B&R has arranged direct flights, which will depart from selected areas to ensure the utmost use of time. Innovations Tour kicks off Monday morning 20 April, and ends Tuesday 21 April 2020 in the evening.



  • Departure from Odense, Stockholm and Göteborg in the morning
  • All three planes arrive in Nürnberg. A bus will transport everybody to the SPS automation fair.
  • B&R representatives will be giving a tour at SPS, after which there will be lunch
  • In the afternoon, you can choose to look around or consult with your local B&R representative
  • Later, the bus returns to Nürnberg Airport where everyone will board the plane to Salzburg – dinner is served onboard
  • Evening check-in at Wyndham Grand in Salzburg, where there will be time for networking – drinks and snacks will be served.


  • A bus will be picking up in the morning and go to the B&R Headquarters in Eggelsberg
  • The day at B&R Headquarters starts with an inspirational, opening keynote from a guest speaker
  • After the introduction, the day will consist of workshops
  • Lunch will be at noon, after which a company tour is arranged
  • Workshops continue
  • Late afternoon everybody will be transported to Salzburg and München, where flights depart for respective home destinations.


Innovations Tour 2020 is a fully packed two-day’s program, where participants will spend one day in Nürnberg and one day in Eggelsberg. The first day focuses on B&R’s most recent technological innovations at SPS Nürnberg – showing for instance Machine-Centric Robotics, Integrated Machine Vision and our intelligent track technology. Moreover, there will be time for consulting with a B&R representative, networking and browsing around. The day ends in Salzburg at the Wyndham Grand, where you may unwind and connect with fellow participants.

At the B&R Headquarters next morning, an opening keynote by a guest speaker will initiate the workshops. You will work in either one of three groups designed for executive managers, technical managers and (what we call) nerds. Right after lunch break, there will be a company tour around the building. Afterwards workshops continue. You will at the end of the day, be transported back to the airport in Salzburg and München depending on your home destination.


Cost of participation is 600 EUR per person. The fee covers flights, other transport, hotel and catering during the tour. All registration will be handled from the local B&R office in your country, and payment will be done by a following invoice. After registering, you will receive a booking confirmation by e-mail. NB! This is also your admission ticket for the tour.

Please also note that your registration for participation is binding! The full fee has to be paid within the given period. The registration cannot be refunded. If you wish to switch participants, please contact travel coordinator

Integrity has top priority at B&R. Please do check whether you are allowed to accept this invitation according to the relevant law as well as to the rules of your organization. By accepting our invitation, you declare to be allowed to accept.
If you or somebody else has any questions to the invitation you are welcome to contact Sidsel Christensen, B&R Denmark

  • The all-inclusive package includes:
  • Flights from your chosen location to Nürnberg/Salzburg
  • Transport by bus
  • SPS Nürnberg Messe: Organized tour at the B&R stand + free time at the fair
  • Two lunches at SPS Nürnberg and B&R HQ
  • Dinner in the first class private jet between Nürnberg and Salzburg
  • Wyndham Grand Salzburg, evening drinks and snacks
  • Workshops and tour around the Smart Factory at B&R Headquarters


All registration for Innovations Tour 2020 in April has been rescheduled for November 2020. More information on registration will be available soon.


New travel info updates will be available soon.

You may choose to fly from three different locations in Denmark and Sweden

If you fly from Denmark, you fly in a first class private jet from HCA Airport in Odense. It is a small airport near highway E20, with free parking slots and fast check-in.
Flight departure/arrival:
Departure 20 April: Odense–Hannover 09:10-10:00 and return 21 April: Salzburg–Odense 17:30-19:05.
Check in time in Odense: 08:30.

Participants from the southern parts of Sweden are welcome to fly from Odense. In this case you have the option to join the common transport from Malmö (Hyllie) organized by B&R Sweden.
Flight departure/arrival:
Departure 20 April: Odense–Hannover 09:10-10:00 and return 21 April: Salzburg–Odense 17:30-19:05.
Common transport from Malmö by car or bus around 06:00.

If you choose to fly from Göteborg, the plane will depart early in the morning from Göteborg to Hannover.
Flight departure/arrival:  
Departure 20 April: Göteborg–Amsterdam–Hannover 06:10-10:20 and return 21 April: Munich-Göteborg 19:10-21:00.
Check in time in Göteborg will follow.

If you choose to fly from Stockholm, the plane will depart early in the morning from Stockholm (Arlanda) to Hannover.
Flight departure/arrival: 
Departure 20 April: Arlanda–Amsterdam–Hannover 06:30-10:20 and return 21 April: München–Stockholm 20:45-22:55.
Check in time in Stockholm/Arlanda will follow.

Further Travel Info 
When arriving in Nürnberg, all participants will be gathered and drive directly to the SPS fair by bus. In the afternoon, everyone will be driven back to the airport, and board the private jet to Salzburg.
When the second day at B&R HQ is finished, a bus will go to the airport in Salzburg and München. There you board the flights to Odense, Göteborg and Stockholm.
All participants will arrive in the evening 25 November 2020 with slight time variations depending on home destination. Further information and a reminder will be e-mailed to you approximately two weeks before the tour.

Nürnberg Messe – SPS (Smart Production Solutions)

“SPS is the international exhibition for industrial automation and the annual highlight of the automation industry. With its unique concept, it covers the entire spectrum of smart and digital automation - from simple sensors to intelligent solutions, from what is feasible today to the vision of a fully digitalized industrial world. The exhibition also reflects the technical progress over the last few years as well as the digital transformation of the industry.”

Read more on the website -

Wyndham Grand Salzburg

Wyndham Grand Salzburg, Fanny-von-Lehnert-Straße 7, 5020 Salzburg, Austria.

You will be staying at the Wyndham Grand in Salzburg – an ideal hotel for business travelers, conference guests and tourists. The modern hotel and congress house in Salzburg is situated centrally – close to the top attractions of the Austrian "Mozart City", and only 5 km from the airport.

Read more about the hotel on the website -

B&R Headquarter

B&R Industrial Automation, B&R Straße 1, 5142 Eggelsberg, Austria

B&R is an innovative automation company with headquarters in Austria and offices all around the world. On July 6, 2017, B&R became a business unit of the ABB Group. As a global leader in industrial automation, B&R combines state-of-the-art technology with advanced engineering to provide customers in virtually every industry with complete solutions for machine and factory automation, motion control, HMI and integrated safety technology. With Industrial IoT communication standards like OPC UA, POWERLINK and openSAFETY as well as the powerful Automation Studio software development environment, B&R is constantly redefining the future of automation engineering. The innovative spirit that keeps B&R at the forefront of industrial automation is driven by a commitment to simplifying processes and exceeding customer expectations.

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