Take a look around, and it's easy to get the feeling that the world is growing more complex by the day. Yet, you may also notice that the most successful products on the market are the ones that manage to encapsulate this complexity within a simpler, more friendly package. Most of us probably have a perfect example of this in our pocket right now: our smartphones. Our phones also highlight the transcendent influence of the Internet – the universal pacemaker of technological progress.
This influence has been intensifying over recent years, with Industry 4.0 and the Internet of Things drawing attention to the core challenges facing industrial automation. What better time to harness this momentum into a tangible competitive advantage that we can pass on to our customers?
That's why, at this year's SPS IPC Drives in Nuremberg, the motto flying high at B&R's booth will be "Web meets automation". Come by and learn about the new ways B&R is introducing Web technology to the world of automation and machine operation. Seamless integration of Web technology into Automation Studio opens the door to an intuitive, flexible and modular engineering environment with the virtually limitless possibilities and openness of the Web. You don't have to be an expert Web developer, nor do you have to make any compromises in software security.
Beyond this door lie answers to the market's demands for innovative new approaches to human-machine interaction for modern, networked machine operation. B&R will be unveiling this and other innovations in Hall 7, Booth 206/110. Come by and find out what it could mean for you.
We look forward to seeing you there!
Dr. Hans Egermeier
Business Manager Automation Software