Redefining Machine Interaction

ABB’s Machine Automation division (B&R) introduces the next generation of Human-Machine-Interface (HMI) solutions.

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Shaping the future of packaging

B&R, a division of ABB and a leader in machine automation, will showcase innovative automation solutions designed to help packaging machine builders and manufacturers increase flexibility, improve performance, and accelerate time-to-market at PACK…

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ABB’s Machine Automation division (B&R) appoints Christian Strahberger as Division President

ABB’s Machine Automation Division (B&R) today announced the appointment of Christian Strahberger as its new Division President. Christian Strahberger succeeds Florian Schneeberger, who tragically passed away in an accident in April.

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Salzburg University and ABB’s Machine Automation Division (B&R) Collaborate to Advance AI-Enabled Energy Optimization in Industrial Motion Control

Salzburg University of Applied Sciences and ABB’s Machine Automation Division (B&R) are working together to apply artificial intelligence (AI) to improve energy efficiency in industrial automation. The collaboration, anchored in the Josef Ressel…

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Packaging gets personal: machine automation innovations at Interpack 2026

Packaging requirements are increasing rapidly: more product variants, tighter timelines and shorter product lifecycles are placing growing demands for packaging operations. At Interpack 2026, ABB’s Machine Automation division is addressing these…

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Closed-loop vision ensures scrap-free print production

With the new B&R Color Camera, ABB’s Machine Automation division introduces precise print mark detection to OEMs and machine builders. Designed to balance color accuracy and high-speed processing, the new vision solution delivers reliable results…

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TÜV Rheinland confirms B&R’s CRA Guide for POWERLINK

The EU Cyber Resilience Act (CRA) will require new security standards for connected products starting at the end of 2027. B&R is supporting its customers with a comprehensive guideline: the “B&R CRA Guide for POWERLINK” provides transparent insights…

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ABB Machine Automation (B&R) appoints Stefan Schönegger as Chief Technology Officer (CTO)

Eggelsberg, February 16, 2026 – B&R, ABB’s Machine Automation division, today announced the appointment of Stefan Schönegger as new Chief Technology Offer (CTO), effective February 1, 2026. Stefan Schönegger follows Florian Schneeberger, who is…

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Shaping the future of packaging

ABB’s Machine Automation division will showcase a comprehensive range of solutions built on B&R’s technology for the packaging industry at Interpack 2026.

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B&R to Present Flexible Automation Solutions for Laboratory Operations at SLAS 2026

B&R Industrial Automation, ABB’s Machine Automation division, will present innovative technologies for automation in laboratory environments at SLAS 2026, taking place from February 9 to 11 in Boston, Massachusetts. At Booth 2432, the company will…

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