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About us

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Success through innovation

Our slogan is our mission. The pursuit of Perfection in Automation has inspired and guided B&R for over 35 years. To us, perfection means more than developing the best solutions in industrial automation. It also means developing the best relationships – with our customers and partners as well as our employees and suppliers.

Keen foresight and entrepreneurial courage helped us rise quickly into the ranks of top global players in industrial automation. An intuitive sense of market dynamics and emerging trends has established us as a pioneer, leading the way with the most innovative technology on the market.

Our role as the ABB Group's global center for machine and factory automation strengthens our position of leadership and adds new momentum to our impressive record of sustained growth.

Exceptional partnership

We walk shoulder-to-shoulder with our customers through every phase of a project – from concept to commissioning – and follow through with outstanding after-sales support. Our customers rely on our exceptional partnership and innovative solutions, and we take great pride in the trust we have earned.

Let us shape the future together

Find out more about B&R as a company and our guiding philosophy:

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