Held every four years in the German city of Dusseldorf, DRUPA is the premier trade fair for the printing industry. The 52 nations represented by the event's exhibitors was testament to its international significance. At DRUPA 2012, B&R made an impressive appearance as an innovative force in the printing industry. More than 100 exhibitors presented print media production machines and peripheral devices built upon automation solutions from B&R.
"Print media production equipment currently accounts for 14 percent of B&R's global sales," explains Peter Gucher, general manager of B&R International. "Much of this success is owed to the trendsetting solutions B&R offers for this industry." Take B&R's comprehensive safety solution for high-end control and drive technology, for example. This concept makes it easy to incorporate configurable machine options with integrated safety technology into day-to-day production.
B&R continues to raise the bar in the area of drive technology as well. B&R solutions provide high-precision drive control with integrated register control, and the decentralized drive components give machine manufacturers maximum design freedom. Visitors to B&R's booth got a chance to experience the extensive industry-specific solutions first-hand.
"With more than 300,000 attendees, DRUPA 2012 was a highly frequented event, and we were extremely pleased with how our products and solutions were received," reports Gucher, clearly satisfied with the results of the exhibition. "This was an outstanding opportunity for B&R to demonstrate how its innovative force can be applied in the printing industry."