The innovative edge
The pioneering spirit of company founders Erwin Bernecker and Josef Rainer – and their vision of contributing something exceptional to the automation industry – sparked a fire that continues to shape our company to this day.
Keen foresight and entrepreneurial courage helped B&R rise quickly into the ranks of top global players in industrial automation. An intuitive sense of market dynamics and emerging trends has established us as a pioneer, leading the way with the most innovative technology on the market. Looking forward, we aim to further strengthen our position globally and continue our impressive record of sustained growth.
Perfection in Automation
Our slogan is our mission. The pursuit of Perfection in Automation has inspired and guided B&R for over 30 years. To us, perfection means more than developing the best solutions in industrial automation – it also means developing the best relationships. We build lasting relationships with our customers, partners, employees and suppliers on a foundation of mutual trust and measurable benefits. Our hard-earned expertise flows into the development of new products that continually steer the progress of new market trends. That makes us a reliable partner – which is something we take great pride in.