Welcome to the
Adaptive Machine

Solution Cases Getting Started

To win in a world of mass customization, e-commerce, direct-to-consumer and omnichannel strategies, you need machinery that's built to adapt. Today's consumers expect to get the products they want, when they want them – often personalized to their individual tastes and preferences.


To meet this challenge, progressive machine builders are delivering machinery that adapts to the products being made and packaged, rather than forcing products to conform to a rigidly sequential process.
This is the adaptive machine.

B&R enables the adaptive machine through intelligent track technology integrated with robotics, machine vision, digital twins and ongoing advancements in automation.

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e-Book | The adaptive machine: Your competitive advantage

4 decisive advantages

Changeover Changeover

Independently controlled shuttles allow the adaptive machine to change product format on-the-fly with no lost productivity. Changeovers are pushbutton fast and fully automated, with no tools, change parts or human intervention.
A production line can even be readily reconfigured to run new products, thanks to a modular design and the use of a digital twin to simulate the new operations.

Flexibility Flexibility

Flexible track layouts, load-balanced parallel processing, full-speed merging and dividing of product flow, perfectly synchronized robots: The adaptive machine handles higher volumes of shorter runs with greater product variability.
There's no need for queuing or buffers, for an even smaller footprint. Digital twins optimize configuration up front and allow easy adaptation to future requirements.

Performance Performance

With the adaptive machine, there's no compromise between flexibility and performance. Tight synchronization of independently controlled shuttles leads to higher throughput and greater productivity.
Replace rigidly timed sequential processes with dynamic, responsive solutions – and discover new dimensions of efficiency and productivity.

Personalization Personalization

The adaptive machine supports digital business strategies with the ability to deliver cost-effective, automated, make-to-order mass customization for the first time ever. Manufacturers can now offer personalized, even batch-size-one order fulfillment directly from the production line to the consumer.


The marketplace is seeing more and more adaptive machine designs arise to meet specific packaging challenges. Many make ingenious use of adaptive machine attributes to deliver innovative new solutions. Here are a few of our favorite examples.

Market Segment: Food Beverage Life Science Home & Personal Care

Machine Type: Primary packaging Secondary packaging

Ronchi Mario S.p.A

Ronchi adaptive bottle unscrambler performs fast, frequent automated changeovers.

JLS Automation

JLS Automation robotic cartoner uses intelligent track system to adjust carton size on the fly.

Makro Labelling S.r.l.

Makro rotary labeler uses dual tracks to adjust container and label size on the fly.


GEAF design an adaptive machine for cleanroom application.

Goglio S.p.A.

Goglio adaptive vacuum bag packaging line for powder, granular and chunk products.

IMA Automation

IMA Automation uses digital twin to accurately simulate adaptive machine performance.


Krones bottling on demand achieves batch-size-one production to consumer order.


OCME adaptive filling machine that revolutionizes the changeover time.

PFM S.P.A. Packaging Machinery

PFM poucher leverages intelligent track technology to perform automatic format changes.

RA Jones Inc.

R.A. Jones cartoner uses track technology to handle multiple product types, carton sizes, infeed rates.


SARONG launches a magnetic-shuttle filling and sealing machine

Unilogo Robotics

UNILOGO Cleanline is an adaptive line designed for frequent and quick changeover.

WOLF Verpackungsmaschinen GmbH

Wolf top closing machine gently handles sustainable paper bags with intelligent track technology.


Loupe robotic case packer uses track system to run different product configurations without any changes in hard tooling.


ABB Concept: robots, cobots and track interact to automate batch-size-one customization.

 Getting Started

We invite you to join us for an online session – dedicated just to you and any stakeholders in your project. Here, we'll have a perfect chance to offer you service, guidance and inspiration for your adaptive machine.

Request your dedicated online session today!